[Reblog]: The Rhetoric Of Innovation

More often than not, organizational leaders get trapped into the language of command.  They get lured into seeing direct connections between commands and action.  They can speak a command and something happens and over time this connection seems a priori.   But creating an innovation culture — which is building the innovation potential of organizations — is not a place where the language of command will work.  You simply cannot command individuals to trust.  You cannot declare: “Be more networked!”  You cannot just decide that everyone in your organization will suddenly value diverse points of view.  These are cultural conditions, and they are emergent of the rhetoric and narrative of your organization, not declarations.

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